Qualitative research is what we do best and we have won awards for our work. We are also highly skilled at delivering joint quantitative/qualitative projects.
We work with some of best recruitment companies and viewing facilities in the Countries we operate in. We know great research relies on great recruitment so we do not believe in compromising at this stage of a project.
We employ a hugely diverse range of methodologies to ensure each and every project is tailored to the client/project. These include:
- All variants of Focus Groups and Depth interviews, whether in viewing facilities, at work or at home, or via telephone
- Virtual online audio/video depth interviews and groups, with client interaction/observation capabilities
- Deep dive ethnography
- Cognitive mapping and associative networks
- Quantitative surveys and robust statistical evidence through mail-outs, face to face interviews, telephone, CAPI/CATI surveys, omnibus, panels, online, mobiles, mystery shopping, and more
- Car Clinics from concept images to physical vehicles
- Idea Generation and Evaluation Workshops
- Mobile Apps that deliver real-time feedback and opinions
- Online Bulletin Boards for up to 50 respondents at a time
- Global mega-trends and market analysis desk research