Pharmaceutical & Healthcare

Healthcare experts

We have worked for many clients across the healthcare sector. In this example, the objectives of this powerful multi-phased project were to:

  • Explore the future of the Healthcare Industry in UK/Europe
  • Identify opportunities for major sector players to work more closely together
  • Evidence role of robust market insights to inform strategic activities
  • Thought leadership for the Industry

The project involved understanding opinions from across the industry, and re-visiting audiences over a period of time, to develop ground-breaking initiatives to drive profitable partnership solutions.

  • Audiences taking part in this project included:
  • Department of Health representatives
  • GP’s and Hospital Consultants
  • Leading Pharmaceutical companies
  • Advertising and Marketing companies operating in the Healthcare arena
  • Recognised industry gurus and thought leaders
  • Research professionals
Multi-phased approach

One single methodology was never going to yield the detailed results required by this project nor create a wave of enthusiasm and buy-in to the results. For example, incentives are not a great motivator to senior participants – they value being involved in a project that brings new knowledge and new perspectives.

As such, a combination of tried and tested techniques were combined with leading edge solutions.

  1. Depth interviews and group discussions including cognitive mapping and projective techniques
  2. Interactive Workshops to bring business sectors closer together and pool best practice ideas
  3. Supported by online forums and interviews with the panel of industry experts to test reaction to suggested initiatives
  4. Using Delphi forecasting to analyse content over time and traffic light recommendations in the reporting

This mix ensured that despite work commitments all the respondents were able to take part in one or more of the project stages.

Inspirational outputs

The project culminated in an interactive conference event and workshops held at The Tate Modern Gallery, London.

Key insights and recommendations were presented alongside proposed solutions from other leading players with a vested interest including Google, HCP’s, pharmaceutical giants, and industry gurus.

The ROI for all those taking part was in amalgamating this Thought Leadership content for the benefit of all parties. Disseminated using social media, management summary reports, and bite-size video clips, the information became highly informative, digestible, and inspirational, to all parties.

“I have worked with Guildwright for over 5 years. Within this time I have always received a top class service in respect of consultative advice, development of the project to meet overall objectives, and commercial empathy vital to success. In addition to the high level of research skills, the level of analysis and interpretation, the onwards presentations to senior management and value to our business/ customers has always been of the highest standard.”

Marketing Director